We'll help you connect with your customers through branded email, which is superior to print in a number of ways.
Emails draw more traffic to your website than print advertising because links to your website can be embedded in the email.
Emails are personal, like sending a letter to someone's home, but it's faster and cheaper.
We can design a branded email template with a custom header and footer that uses your logo and matches your brand identity. Branded emails improve your credibility by making your messages look slick and professional.
Text Message Marketing
The beauty of text messages is their timing. Unlike paper mail or even email, 83% of text messages are opened within one hour of being sent. The key to quality text message marketing is to send the right message at the right time, otherwise you risk annoying your customer. We'll consult with you and create incentives for customers to subscribe to your texts, and we'll help you come up with messages your customers will want and send them at the most opportune times.
For example, a restaurant might send a dinner coupon on Friday evening just as customers are getting out of work and thinking about dinner after a long week. When text message marketing is done right, customers get something valuable to them, and you get more business.
Here's what we'll do to set up, implement and track your text marketing campaign:
Create a customized system that keeps track of your customer database. Develop in-store sign up box, and integrate text message sign ups into all media.
Strategize with your business to create relevant text messages, and then we'll set up a schedule to deliver those messages at opportune times.
We'll include text message statistics in your customized tracking portal so you can measure ROI with point of sale monitoring.
Social media sites like Facebook and Twitter are not just a trend. They are simply an evolution of word-of-mouth communication.
49% of Americans share content online weekly with family, friends and co-workers. Conversations about your business are probably already happening online. If you listen to and participate in these conversations, your customers will tell you what they want.
Social media isn't just another form of advertising; it allows you to connect with customers directly and develop relationships with them. Social media allows people get to know the person behind the business and feel like they are a part of your community.
We'll create Facebook and Twitter accounts and establish a schedule of updates. We'll also help you create a local following to see your updates.
While we're at it, we'll monitor conversations about you and your competitors to help you understand your clientele and respond accordingly.
Local Ad Community
The internet is worldwide, but if you're a local business, you probably want to focus on getting the attention of local customers. But how do you advertise locally using the internet?
Our Local Ad Community will help you do just that. When you join the community, ads for your business will be displayed on the sites of other local businesses, and their ads are likewise displayed on your site.
The Ad Community Database selects what site your ad appears and at what times. When you join the community, you categorize your business, so that your local competitors will never advertise on your site and vise versa.
The upshot is ads for your business are displayed intelligently and automatically, in a way that will bring you more business, and ultimately a better return on your investment.
Internet advertising is smarter than ever. We can use keywords to target web surfers in a specific demographic, so that you're only advertising to the group most likely to be interested.
Unlike with print advertising, investment is small, and you can monitor what kind of attention your ads are getting.